There seems to be a lot of talk about BOGOF. I’m not referring to what you’re tempted to say to people who phone you to ask if you’d like to take part in a survey on drains just as you’ve started dinner.

Or a notice on the loo door indicating it’s out of action. I’m talking about BOGOF the acronym. Buy one get one free. You’d think the idea would be a popular one. We all like something for free. I mean the idea of buying one bottle of whiskey and getting another one absolutely free brings tears to my eyes. But of course, that isn’t how it works.

The items featured, unlike whiskey, are not the ones we want, or are good for us. Well that is, according to the University of East Anglia’s Norwich Business School, who say BOGOF’s have a bias towards ‘sugary products and unhealthy products’. And that’s why there is a gathering number of people who are telling the supermarkets to Bog Off with their BOGOF offers.

Many people would prefer we could buy one at half price, rather than two at double the price. Or buy one now and get another free later. But that’s not how supermarkets make money.

So my suggestion is that instead of looking a gift horse in the mouth, we accept our BOGOF’s, take them home and give the one we don’t really want to someone who will be grateful for it. Someone, and there’s always someone, who’s worse of than us.
Happy Christmas.